Semiotics

Semiotics is the study of signs and sign processes.

Contents

1   Structure

Semiotics consists of three parts:

  1. Syntax
  2. Semantics
  3. Pragmatics

Semiotics has three main areas of study:

  1. Signs (varieties of signs, way they convey meaning, and way they relate)
  2. Codes (systems into which signs are organized)
  3. Culture within codes and sign operate

Semiotics focuses its attention primarily on the text. (Note: Linear process model do not.)

Semiotics calls the receiver the "reader" to imply a more active role.

Semiotics makes no distinction between encoder and decoder. Decoding is as active and creative as encoding.

The study of code frequently emphasizes the social dimension of communication.

[1]: http://www.cbs.polyu.edu.hk/ctyjiang/file/notes_new/313/2.htm [2]: http://www.ling.upenn.edu/courses/ling001/pragmatics.html [3]: . "Pragmatics and Discourse, Clark Bly, 1995"

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Our review of pragmatic and discourse has five parts:

  1. We consider traditional view of actions people perform in using language
  2. We consider a contrasting view about the way speakers and addresses act jointly in discourse
  3. Look at how participants in a discourse achieve local and more extended projects
  4. Same as 3.
  5. How they coordinate with each other in telling stories

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Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication.